What is google analytics 4 how does it work, know here all details

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What is google analytics 4 how does it work, know here all details

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Keeping up with the latest developments in online analytics and digital marketing is essential for companies looking to maximize their online presence and gain a deeper understanding of their target audience. The most recent version of Google's extensively utilized web analytics service is called Google Analytics 4 (GA4). GA4, which debuted in October 2020, is a major advancement over Universal Analytics, its predecessor. We'll explore what GA4 is, its salient characteristics, and its operational mechanism in this extensive guide, which aims to enable enterprises to obtain a more profound understanding of user behavior. Google Analytics is utilized by 56.7% of all websites.

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Nidhi 26

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